Our History
M3 was founded by Loren Mortenson in Madison, Wisconsin 1968 as an independent life insurance agency.
Today, we are a top independent, privately owned, full-service insurance broker and risk management firm in the country
Agency Timeline
1960s
1968
Agency founded as Loren D. Mortenson & Associates, Inc.
1970s
1970
Rich Matzelle joined the agency
1972
Employee Benefits division added
1977
Agency became Mortenson, Matzelle & Associates, Inc.
1980s
1985
Charlie Meldrum joined agency; Property & Casualty added
1985
Agency became Mortenson, Matzelle & Meldrum, Inc.
1990s
1990
Risk Management department created
1995
Loren Mortenson retired
1995
Charlie Meldrum named CEO
1998
Milwaukee office opened
2000s
2001
Eau Claire office opened
2002
Green Bay office opened
2002
Wausau Office Opened
2005
Mike Victorson named CEO
2005
Charlie Meldrum retired
2005
M3 Financial formed
2008
Mortenson, Matzelle & Meldrum became M3 Insurance
2010s
2011
Private Client Group formed
2016
M3 Foundation launched
2018
M3 celebrated 50 years
2019
Rockford, IL office opened
2020s
2020
Fond du Lac office opened
2020
Sean LaBorde named president
2021
M3 Elevate division formed
2022
Kenosha office opened
2023
The Employer Group (TEG) joined firm; HR Services added
2024
Ethica Pharmacy Advisors launched as an M3 Connect Company
2025
Upper Peninsula office opened