Abigail Willauer CHES, CWWPM, GBDS

Get to Know Abigail

Abigail Willauer is a client advisor at M3 Insurance. Specializing in employee benefits, she consults with and advises clients about the design, implementation and management of their benefit programs.

  • Earned Bachelor of Science from University of Wisconsin-Stevens Point
    • Major: health promotion and wellness
    • Double minor: occupational health and safety/psychology
  • Joined M3 as wellness advisor in 2005
    • Helped M3 pioneer employer-based wellness programs in Wisconsin
    • Holds faculty status with the Wellness Council of America (WELCOA)
  • Promoted to client advisor in 2017


  • Wisconsin-licensed life and health agent
  • Group Benefits Disability Specialist (GBDS)
  • Certified Worksite Wellness Program Manager (CWWPM)
  • Certified Health Education Specialist (CHES)


  • Leadership Greater Madison (LGM24), member
  • Greater Madison Area Society for Human Resources, member
  • Wellness Council of Wisconsin, board of directors
  • Wisconsin Physical Activity & Nutrition Program (WIPAN), board of directors
  • Wisconsin Initiative to Promote Healthy Lifestyles (WIPHL), board of directors
  • The Road Home
  • United Way
  • Pancreatic Cancer Action Network