Abigail Willauer CHES, CWWPM, GBDS

Get to Know Abigail

Abigail Willauer is an account executive at M3 Insurance. Specializing in employee benefits, she consults with and advises clients about the design, implementation and management of their benefit programs.

  • Earned Bachelor of Science from University of Wisconsin-Stevens Point
    • Major: health promotion and wellness
    • Double minor: occupational health and safety/psychology
  • Joined M3 as wellness advisor in 2005
    • Helped M3 pioneer employer-based wellness programs in Wisconsin
    • Holds faculty status with the Wellness Council of America (WELCOA)
  • Promoted to account executive in 2017


  • Wisconsin-licensed life and health agent
  • Group Benefits Disability Specialist (GBDS)
  • Certified Worksite Wellness Program Manager (CWWPM)
  • Certified Health Education Specialist (CHES)


  • Leadership Greater Madison (LGM24), member
  • Greater Madison Area Society for Human Resources, member
  • Wellness Council of Wisconsin, board of directors
  • Wisconsin Physical Activity & Nutrition Program (WIPAN), board of directors
  • Wisconsin Initiative to Promote Healthy Lifestyles (WIPHL), board of directors
  • The Road Home
  • United Way
  • Pancreatic Cancer Action Network