Winter weather brings real challenges for any organization with employees on the road, whether they drive a fleet vehicle or use their own during the workday. At M3, we view winter driving as more than a once-a-year checklist. It is an essential part of your overall risk-management strategy, combining thoughtful driver education, intentional vehicle preparation, and a clear plan for keeping your people safe when conditions change.
Motor vehicle accidents continue to account for the largest portion of worker fatalities year after year. In 2020, transportation incidents accounted for 36.8% of all work-related fatalities. According to the NHTSA, in 2023 there were 320 fatal crashes and an estimated 22,293 injury crashes that occurred when there was snow/sleet conditions at the time of the crash.
These numbers reinforce why winter driving safety requires more than common-sense tips; it requires a coordinated, preventive strategy.
Prepare vehicles for performance, not just compliance.
Cold temperatures strain every part of a vehicle. Batteries lose capacity. Tire pressure drops. Visibility becomes a challenge. To maintain operational reliability:
- Keep fuel tanks at least half full to avoid freeze-ups and ensure mobility in emergencies.
- Inspect batteries, tire condition, and tire pressure regularly.
- Confirm heat, defrost, and climate systems are fully functional.
- Use winter-grade washer fluid and replace wipers at the first sign of streaking.
Elevate winter driving behaviors.
Winter roadways change quickly, and so must driver awareness. Encourage practices that reduce reaction time and improve hazard recognition:
- Increase following distance significantly compared to dry-road driving.
- Use headlights during all forms of precipitation for maximum visibility.
- Approach turns, lane changes, and bridges with deliberate, controlled movements.
- Coach drivers to use “commentary driving” to strengthen hazard anticipation and decision-making.
If operations stall.
Should a vehicle become stranded, instruct drivers to:
- Stay in the vehicle when possible.
- Increase visibility using flashers, flares, or reflective triangles.
- Ensure the exhaust pipe is clear of snow to prevent carbon-monoxide buildup.
Essential winter readiness kits.
Each fleet vehicle should carry tools and supplies that support mobility and survival: ice scraper, snow shovel, sand/kitty litter for traction, jumper cables, flashlight, reflective markers, warm clothing, blankets, water, snacks, and necessary medications.
Yes/And: Our Take
Yes, winter driving is unavoidable. And with the right preparation and training, you can significantly reduce risk. Winter weather is inevitable, but increased risk doesn’t have to be. Connect with your M3 Risk Manager to strengthen your fleet safety program and protect your employees.
