Our History
M3 was founded by Loren Mortenson in Madison, Wisconsin 1968 as an independent life insurance agency.
Today, we are a top independent, privately owned, full-service insurance broker and risk management firm in the country
Agency Timeline
1960s
1968
![Larry Mortenson](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/mortenson.jpg?resize=537%2C325&ssl=1)
Agency founded as Loren D. Mortenson & Associates, Inc.
1970s
1970
![Rich Matzelle](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/matzelle.jpg?resize=537%2C325&ssl=1)
Rich Matzelle joined the agency
1972
![Employee Benefits](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/EB_Jim-Krogstad_Rich-Matzelle.jpg?resize=537%2C325&ssl=1)
Employee Benefits division added
1977
![Mortenson, Matzelle & Associates Building](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/mmm_window.jpg?resize=537%2C325&ssl=1)
Agency became Mortenson, Matzelle & Associates, Inc.
1980s
1985
![Charlie Meldrum](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/meldrum.jpg?resize=537%2C325&ssl=1)
Charlie Meldrum joined agency; Property & Casualty added
1985
![Mortenson, Matzelle and Moldrem](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/mmm_building.jpg?resize=537%2C325&ssl=1)
Agency became Mortenson, Matzelle & Meldrum, Inc.
1990s
1990
![R3-Halverson-All Metals](https://i0.wp.com/m3ins.com/wp-content/uploads/2022/05/R3-Halverson-All-Metals.jpg?resize=537%2C325&ssl=1)
Risk Management department created
1995
![Mortenson Retirement](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/vic_and_mort.jpg?resize=537%2C325&ssl=1)
Loren Mortenson retired
1995
![Charlie Meldrum](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/meldrum_ceo.jpg?resize=537%2C325&ssl=1)
Charlie Meldrum named CEO
1998
![Milwaukee Office](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/milwaukee_office.jpg?resize=537%2C325&ssl=1)
Milwaukee office opened
2000s
2001
![Eau Claire Office](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/Eau_Claire_office.jpg?resize=537%2C325&ssl=1)
Eau Claire office opened
2002
![m3 employees](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/M3_1906_3819.jpg?resize=537%2C325&ssl=1)
Green Bay office opened
2002
![Wausau Office Opens](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/wausau.jpg?resize=537%2C325&ssl=1)
Wausau Office Opened
2005
![Mike Victorson named CEO](https://i0.wp.com/m3ins.com/wp-content/uploads/2021/01/Madison-Executive-Lifestyle-1462-scaled.jpg?resize=537%2C325&ssl=1)
Mike Victorson named CEO
2005
![Charlie Meldrum retires](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/Meldrum_retirement.jpg?resize=537%2C325&ssl=1)
Charlie Meldrum retired
2005
![M3 Financial](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/M3_Financial_GPR_Event_1119_Berry-LaBorde-Henderson.jpg?resize=537%2C325&ssl=1)
M3 Financial formed
2008
![M3 Insurance](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/m3_outing.jpg?resize=537%2C325&ssl=1)
Mortenson, Matzelle & Meldrum became M3 Insurance
2010s
2011
![Private Client Group](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/private_client_group.jpg?resize=537%2C325&ssl=1)
Private Client Group formed
2016
![Boys and Girls Club - M3 Foundation](https://i0.wp.com/m3ins.com/wp-content/uploads/2022/05/The-Boys-and-Girls-Club-w-Jesse-check-photo.jpg?resize=537%2C325&ssl=1)
M3 Foundation launched
2018
![M3 50th Celebration](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/m3-50th.jpg?resize=537%2C325&ssl=1)
M3 celebrated 50 years
2019
![Rockford Office-Team](https://i0.wp.com/m3ins.com/wp-content/uploads/2022/05/Rockford-Office_team-cropped_0522-scaled.jpg?resize=537%2C325&ssl=1)
Rockford, IL office opened
2020s
2020
![M3 Fond du Lac office building](https://i0.wp.com/m3ins.com/wp-content/uploads/2021/12/M3-Fond-du-Lac_1360x800_v5.jpg?resize=537%2C325&ssl=1)
Fond du Lac office opened
2020
![Sean LaBorde, M3 President](https://i0.wp.com/m3ins.com/wp-content/uploads/2020/11/madison_leadership.jpg?resize=537%2C325&ssl=1)
Sean LaBorde named president
2021
![M3 Elevate](https://i0.wp.com/m3ins.com/wp-content/uploads/2021/04/M3-Elevate_1360x800.jpg?resize=537%2C325&ssl=1)
M3 Elevate division formed
2022
![Kenosha WI Lighthouse](https://i0.wp.com/m3ins.com/wp-content/uploads/2022/08/Kenosha-WI-Lighthouse.jpg?resize=537%2C325&ssl=1)
Kenosha office opened
2023
![The Employer Group - M3 Insurance Partnership](https://i0.wp.com/m3ins.com/wp-content/uploads/2023/01/TEG_The-Employer-Group_1360x800.jpg?resize=537%2C325&ssl=1)
The Employer Group (TEG) joined firm; HR Services added