Alex Friedl is a Brokerage Client Executive at M3 Insurance whose expertise lies at the intersection of traditional insurance solutions and emerging cyber risk.
He specializes in property and casualty coverage within the TruStage program, where he helps clients place policies, evaluate evolving exposures, and fine-tune their risk management strategies over time. In addition, Alex leads the cyber liability program for the TruStage region segments, supporting clients daily with their cyber questions, policy needs, and evolving threat landscape. His dual focus allows him to provide a balanced, forward-looking approach — protecting clients against today’s most pressing risks while preparing them for tomorrow’s challenges.
Since joining M3 in 2017, Alex has grown his role from account manager to a trusted resource in both P&C and cyber insurance. His early days in the TruStage program helped him build a foundation in client counseling, coverage placement, and risk planning. In 2022, he was promoted to his current position. Whether it’s placing P&C coverage, designing cyber risk strategies, or helping clients adapt to shifting regulatory and technological challenges, he brings clarity and confidence to decision-making.
Alex holds a bachelor’s degree in economics and history from the University of Wisconsin–Madison.
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