Matt Cranney CIC, CRM

Cranney Cranney family
Executive Vice President of M3 Elevate

Get to Know Matt

Favorite Smell
Freshly ground coffee
Book I Recommend
Daring Greatly
I’d Eat That
Favorite Game
Motivated By
Best New Thing
Soccer popularity
Hidden Talent
Flat pack (IKEA) furniture assembly
Don't Laugh At My…

Matthew Cranney is a partner and executive vice president of M3 Elevate, a division of M3 Insurance with specializations in business insurance and employee benefits for growing companies, personal lines, and Medicare. He is also a member of the agency’s executive operating committee. Cranney oversees and provides strategic vision for M3 Elevate, along with various corporate strategic projects and initiatives.

As an executive lead of The Employer Group (TEG), a wholly-owned and independently operated subsidiary of M3 Insurance, Cranney champions our dedication to delivering customized HR consulting and administration solutions for organizations of all sizes and industries. Drawing on TEG’s expertise in human resources administration and consulting, full payroll services, and PEO, he helps ensure that businesses receive tailored support to navigate the obstacles of today’s workforce landscape.

  • Earned Bachelor of Arts degree in political science from Liverpool University in England
  • Earned executive leadership certificate from University of Wisconsin-Madison School of Business
  • Began insurance career with English insurance carrier, Norwich Union (Aviva Group), holding various positions including sales executive, trading underwriter, and marketing consultant
  • Joined M3 in 2005
    • First served as a property & casualty trainer
    • Promoted to property & casualty client services manager, 2005
    • Promoted to director of client services, 2012
    • Advanced to vice president of client services, 2016
    • Promoted to executive vice president and member of executive operating committee, 2020


  • Wisconsin-licensed property and casualty agent
  • Certified Insurance Counselors (CIC)
  • Certified Risk Manager (CRM)
  • Madison Magazines 40 under 40, 2014
  • PIA National Young Agent of the Year, 2018
  • PIA of WI Agent of the Year, 2018


  • Professional Insurance Agents of Wisconsin, past president
  • Large Agent Alliance, Applied Client Network, past president
  • United Way of Dane County Key Club, past president
  • United Way of Dane County Tocqueville Society, member
  • Leadership Greater Madison, advisory board member
  • Madison Chamber of Commerce, CxO board member
  • UW Family Business Center, advisory board member

Proximity Determines Your Perspective

Listen to Matt Cranney as a featured guest on Leadership Greater Madison‘s podcast, sharing how he defines leadership, moments of impact, and his overall leadership journey. 

Listen now ››

LGM-Podcast-Matt-Cranney Guest Spot