Matt Cranney CIC, CRM

Matt Cranney Executive Photo
Executive Vice President of M3 Elevate

Get to Know Matt

Favorite Smell
Freshly ground coffee
Book I Recommend
Daring Greatly
I’d Eat That
Favorite Game
Motivated By
Best New Thing
Soccer popularity
Hidden Talent
Flat pack (IKEA) furniture assembly
Don't Laugh At My…

Matthew Cranney is a partner and executive vice president of M3 Elevate, a division of M3 Insurance with specializations in business insurance and employee benefits for growing companies, personal lines, and Medicare. He is also a member of the agency’s executive operating committee. Cranney oversees and provides strategic vision for M3 Elevate, along with various corporate strategic projects and initiatives.

  • Earned Bachelor of Arts degree in political science from Liverpool University in England
  • Earned executive leadership certificate from University of Wisconsin-Madison School of Business
  • Began insurance career with English insurance carrier, Norwich Union (Aviva Group), holding various positions including sales executive, trading underwriter, and marketing consultant
  • Joined M3 in 2005
    • First served as a property & casualty trainer
    • Promoted to property & casualty client services manager, 2005
    • Promoted to director of client services, 2012
    • Advanced to vice president of client services, 2016
    • Promoted to executive vice president and member of executive operating committee, 2020


  • Wisconsin-licensed property and casualty agent
  • Certified Insurance Counselors (CIC)
  • Certified Risk Manager (CRM)


  • Professional Insurance Agents of Wisconsin (PIAW), board of directors
  • Large Agent Alliance of the Applied Client Network, executive board of directors/past president
  • United Way of Dane County, Key Club Cabinet member
  • Leadership Greater Madison program (LGM20), graduate
  • Blackhawk Church, various leadership roles
  • Community youth work volunteer

Proximity Determines Your Perspective

Listen to Matt Cranney as a featured guest on Leadership Greater Madison‘s podcast, sharing how he defines leadership, moments of impact, and his overall leadership journey. 

Listen now ››

LGM-Podcast-Matt-Cranney Guest Spot

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