Mike Victorson

Mike Victorson
Chief Executive Officer

Get to Know Mike

Favorite Smell
Book I Recommend
Think Big, Act Small
My Inner Beast
Never Have I Ever
Made a pie
Favorite Game
Motivated By
Bring Back
The feather cut
Don't Laugh At My…

Mike Victorson is the chief executive officer (CEO) of M3 Insurance, responsible for the strategic direction and vision of the agency, identifying opportunities for growth and innovation, cultivating organizational culture, and serving the community. Victorson serves on the M3 Insurance Board of Directors and is a member of M3’s Executive Operating Committee.

  • Earned degree in political science and speech communication from Augustana College
  • Joined M3 in 1992
    • Learned business through a variety of roles in customer service, sales, and sales management
    • Served as vice president of M3’s employee benefits division, 1999-2003
    • Advanced to president of M3, 2003
    • Named CEO of M3, 2005
    • Expanded role as CEO, and announced Sean LaBorde as president, 2020

Current Board Involvement

  • BrokerTech Ventures (BTV)
  • Council of Insurance Agents & Brokers (CIAB)
  • Wisconsin Manufacturers & Commerce Foundation
  • Greater Madison Chamber of Commerce
  • Oregon Community Bank
  • Tetra Defense

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