Zach Rice

Zach Rice
Director of Employee Benefits - Rockford

Get to Know Zach

Favorite Smell
Old hardwood basketball gym
Never Have I Ever
Played frisbee golf
I’d Eat That
Anchovies on pizza
Favorite Game
Settlers of Catan
Motivated By
Best New Thing
Leaving in the flagstick
Hidden Talent
Ping pong
Don't Laugh At My…
Water skiing

Zach Rice is the director of employee benefits – Rockford at M3 Insurance. He specializes in employee benefits, maintaining strong relationships with clients as well as insurance carrier partners. Rice consults with clients to design and implement successful benefit programs. In doing so, he helps them manage their unique risks and maintain the right levels of coverage to meet their changing needs.

In addition to managing and growing his book of business, Rice serves as the director of employee benefits for Illinois and Southern WI. As such, he works closely with other members of the M3 Rockford team to identify and acquire new business, implement go-to-market strategies, and build strong partnerships with key business leaders, insurance companies and community organizations.

  • Earned a bachelor’s degree in sales and marketing from Illinois State University
  • Gained 17+ years of experience
  • Held previous roles with a national brokerage consulting firm as well as on the insurance carrier side in the employee benefits space with a focus on medical, life, disability, and absence management
  • Joined M3 in 2021
    • Hired as client executive, 2021
    • Promoted to director of employee benefits – Rockford, 2024


  • Illinois-licensed life & health agent


  • Rockford Area SHRM, vice president of professional development and board member
  • Next Rockford Strategy Team, action chair
  • Employee Benefits Association of Northern IL, member
  • Northern IL Food Bank, volunteer
  • Feed My Starving Children, volunteer

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