2026 Individual Marketplace Outlook

Employee Benefits, Individual Health, Risk

Open Enrollment for 2026 coverage begins November 1, marking an important time to review your options and understand how upcoming changes could affect your health insurance costs.

This year’s enrollment season comes with more uncertainty than usual. The enhanced premium tax credits (ePTCs) that have helped make Marketplace health insurance more affordable for millions of Americans are set to expire at the end of 2025, unless Congress acts to extend them.

Potential Impact.

If the credits are not extended, the financial impact could be substantial for many.

While some people will continue to qualify for standard premium tax credits, others, particularly those with moderate incomes, may see reduced savings or lose eligibility altogether. Older adults and those whose income is slightly above current thresholds could experience larger premium increases.

Other Factors to Watch.

Several regulatory and market factors are contributing to projected cost increases:

  • Federal adjustments to how much individuals are expected to contribute toward premiums
  • Proposed carrier rate increases averaging about ~18% for 2026

Together, these changes could create challenges for affordability in the ACA Marketplace. While Congress could still act to extend enhanced credits, timing remains uncertain. M3 continues to monitor legislative and carrier developments closely.


It’s important to stay informed and understand your options. Navigating health coverage can be complex, but we are available to help you make informed choices that support your health and financial well-being.

Open Enrollment brings new choices, and this year, a few unknowns. Even if federal action or carrier adjustments alter the landscape, M3 will continue to provide clarity and updates as details emerge. Our goal is to help you stay covered, informed, and confident, no matter how the Marketplace evolves.

Need help navigating your 2026 Marketplace options? Connect with your M3 Elevate Client Executive to stay informed and make confident coverage decisions.