Stay Informed! Employer Considerations Surrounding:  COVID-19

New Division of M3 Serves Distinct Needs of Small Businesses & Individuals

Small Business

M3 Elevate is created to provide a fresh approach to insurance and benefits for growing companies and individuals.


M3 is pleased to introduce M3 Elevate, a new division that encourages small business owners and leaders to think of insurance and benefits as strategic, offensive tools to drive growth, not just necessary evils for protection and defense.

M3 Elevate includes four unique, yet connected, specializations:

“Working with small businesses and individuals is nothing new for us,” said Matt Cranney, executive vice president of M3 Elevate, with responsibility for overseeing and providing strategic vision and leadership for the new division. “We’ve been servicing these kinds of clients successfully for decades. Now it’s time to change our approach so we can do it better for them and for us.”

Rather than focusing on “small” businesses, the M3 Elevate model is built to serve “growing” companies, hence the “Elevate” name. M3 Elevate delivers guidance in several insurance-adjacent areas designed to help contribute to businesses’ growth.

Additionally, M3 Elevate represents M3’s desire to re-focus its talent, time, attention and resources to the growing number of individuals navigating their Medicare, health, and personal lines options.

We’re taking a holistic approach to the needs of business owners and individuals who wear many hats and demand tech-enabled and advisor-supported modes of interaction. M3 Elevate is positioned to deliver for them.

— Matt Cranney
EVP of M3 Elevate

Rebecca Menefee, vice president of M3 Elevate, provides leadership and employee development support of the four sales teams within this newly formed division. She plays an integral role in executing on various strategies designed to grow and retain M3 Elevate clients.   

Launching M3 Elevate is our way of putting a greater focus on a segment of our customers that have specific, immediate needs. For us, supporting small businesses is supporting communities, and that is something we not only feel strongly about but which is part of our company DNA.

— Mike Victorson
CEO | M3 Insurance

About M3

M3 is a top 50 insurance broker and risk management firm in America. We’re leaders in the products we represent and the industries we serve. M3’s people are an extension of your team, providing world-class resources to help you manage risk, purchase insurance, and provide employee benefits. And our focus on community builds better places to live and work.

Back to Insight Center