A strong brand can evoke emotion, and build trust, familiarity, and loyalty. But as a growing business with finite resources, figuring out how to create a recognizable name for your business on a tight budget is enough to keep you up at night. You need the confidence to build and articulate your brand, and to show up in a distinctly differentiated way in the market.
In this episode of Fast Break, Matt connects with Matt Sabljak of SRH and M3’s Julie Redders as they share their secrets on how to craft a powerful brand identity, even on a shoestring budget. Tune for practical ways to make your brand stand out from the crowd without breaking the bank.
Brand is what anybody thinks of [you], it’s not just a name and a logo… Here’s who we are. Here’s why we’re valuable. Here’s what we can do for you. Here’s why you want to remember us and work with us.
— Julie Redders
Vice President of Marketing | M3
A brand is the ultimate defense because while products can change rapidly, technology can change rapidly – what doesn’t change rapidly is what people have in their brains, in their minds.
— Matt Sabljak
President | Partner at SRH
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