Sean LaBorde Named President of M3 Insurance


Sean LaBorde has been named president of M3 Insurance, effective January 1, 2020.  Mike Victorson will continue to serve as the agency’s chief executive officer (CEO).  In an effort to continue growing the agency, this decision gives LaBorde and Victorson the opportunity to focus on different areas of the business.

LaBorde has been a member of M3’s team since 1997, serving in a variety of capacities throughout his tenure, including his most recent role as executive vice president of sales and marketing.  “It’s an honor to be named president of an agency that has given and taught me so much throughout my career,” said LaBorde. “I’m excited to help lead M3 by remaining committed to doing what’s right for our clients, colleagues, industry partners and communities.”

Victorson started with M3 in 1992 and has served as M3’s president since 2003. As CEO, he will continue to focus on the strategic direction, investment strategy, and culture of the agency to help further enhance the M3 brand.

“Sean being named president comes at a time of strength for the agency,” said Victorson. “As we pursue new opportunities and areas of growth, it’s crucial to have the right foundation in place to support M3 for many years to come.”

About M3

M3 is the largest insurance broker and risk management firm in the state of Wisconsin. As a top 50 broker in America, we’re leaders in the products we represent and the industries we serve. M3’s people are an extension of your team, providing world-class resources to help you manage risk, purchase insurance, and provide employee benefits. And our focus on community builds better places to live and work.

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