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Ep 6: People, Products, and Promises (w/ Joe Hamilton of Vortex Optics)

Small Business

Joe Hamilton, Chief Executive Officer at Vortex Optics, joins us for part two of our conversation with him. In this episode, Joe covers the importance of the core values behind Vortex Optics, and how customer satisfaction is everything when it comes to managing a successful business. So tune in to learn how to make your customer the hero.

Vortex Optics is a family-owned and operated business determined to change the status quo by putting customers at the center of everything they do. If you haven’t heard part one, check it out to learn about the origin story of Vortex®, advice for those working for a family business, and the calculated risks businesses should take to stay relevant.


Listen Time: 21 min 17 sec

Don’t hire people & train your core values into them. Hire people who already have them. You will be better for it, your people will be better for it, they’ll thank you – and your organization will run a lot smoother.

— Joe Hamilton
CEO | Vortex Optics

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